RESEARCH ON HORRORS
“Horror films are unsettling movies that strive to elicit the emotions of fear, disgust and horror from viewers.” – Wikipedia
Horror films are made to scare audiences, and this is often done through typical gruesome attacks and monsters: the genre often overlaps with fantasy, science-fiction or thriller.
7% of all film releases in the UK last year were horror films
The 35 releases generated £66.7million in box office gross
The most popular horror film of 2009 was ‘Final Destination’ (Ellis 2009)
Horror films are more popular for male audiences; however elements of comedy would bring in a female audience, as would female characters.
British production companies that are famous for horror:
Hammer Films – Dracula (1958), The Curse of Frankenstein (1957)
Amicus Films - Dr. Terrors House of Horrors (1964)
Tigon Films – Witch Finder General (1968)
The 1960s generally defines the 'golden age' of horror, as films such as Psycho (Hitchcock 1960) were released during that era. By using new technologies for filming and editing, we could incorporate the signiture elements of 60s horror films and give them a modern twist, bringing in a teen audience as well as attracting adults who watched these films when they were younger.
RESEARCH ON CHICK FLICKS
Chick flicks focus on female characters and are aimed at a female audience looking for a relaxing, funny film. They are heavy in emotion and romance, which means that most are released in theatres around Valentine's Day.
Famous chick-flick releases: The Twilight Saga, Eat Pray Love, The Notebook
Eclipse, the third film in the Twilight Saga is currently number 37 in the Box Office top 250, showing that chick-flicks with teen appeal can make a lot of money.
Paul Dergarabedia of Media by Numbers once said that the female audience has 'been an underserved audience for way too long' - our film would serve this audience as well as many others.