4. Who would be the audience for your media product?

Our film fits into a subgenre of thriller: teen thriller. Therefore, our primary audience is teens and young adults (16-24 years old), both male and female. Our secondary audience consists of older or younger males and females, those who are interested in the themes that we address – crime, action, suspense, mystery...

Our film is aimed specifically at teens living modern, city lives (local to where the film is set), as this reflects the lives that the characters in our film live. The characters in our film live in London, a multicultural city in England. As a result I don't feel that are audience is limited by nationality or race, as our film inlcudes people of all backgrounds. Our film could attract an international audience, as Britain is a country of interest to many people. Stereotypically, Americans like films about Britain, however these are normally historical period films about royalty like The Duchess or The Queen, rather than teens of London.

A member of our target audience:

Name: Rachel Davies

Age: 17

-    Lives in London

-    Rachel studies Maths, Business and History at A Level and is planning to study Fashion Business and Marketing at university

-    Has a boyfriend, Harry, who is also 17

-    Enjoys going out with her friends, going to parties, shopping and also enjoys films.

-    She often reads fashion and gossip magazines

-    She dislikes animals and watching sports

-    Rachel has an iPhone and regularly downloads new Apps

-    She has an account on Facebook and likes to keep up with what's going on around her.

-    She spends on average an hour a day on the internet on her own laptop.

-    TV programs that she likes include Gossip Girl, Lost, Flashforward and Skins.

-    Rachel does not have a specific favourite film genre – she enjoys rom coms, however also likes more serious films like thrillers and suspense films.

-    The most recent film she saw at the cinema was I Am Number Four. She liked it for its exciting plot line and the fact that it featured well-known teen actors

      Judging by this information, Rachel would like our film as it is a teen thriller, but also has some elements of romance. She could go and see it with her friends or boyfriend at a multiplex in London. This plot in particular would appeal to her as it is about teenagers her age living in the same city as she does.

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Here is some information we gathered from our target audience during our screening - from this we can see what sort of films this age group prefer:

Group 6 Audience Information

Many members of our focus group wrote thriller/horror as their favoruite film genre.

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From the guidelines posted on the BBFC’s website , I believe that our film should be a certificate 15, for the following reasons:

- Strong threat

- Some dangerous behaviour

- Use of weapons (not glamorised)

- Use of strong language

- Some sexual connotations (no strong details)

- Violence, but no strong images of gore

Most of our audience suggested that our film should be rated a 15 on their questionnaire.